Hey, I’m Alex.

I help businesses grow through Google Ads management. Say goodbye to wasted ad spend and hello to real growth.

Monthly Management

Unlock the full potential of your campaigns with our all-inclusive monthly management services! From laser-focused budget pacing and compliance upkeep to weekly optimizations and bold testing strategies, we deliver powerful performance insights through detailed monthly reports, a tailored media strategy, and a dedicated monthly call—all designed to drive results and keep your goals in the spotlight.

Services

Account Audits

Get ready to transform your campaigns with our comprehensive account audit services! We dive deep into every detail—analyzing structure, keywords, ad copy, audience targeting, bids, and beyond—uncovering untapped opportunities and optimizing performance metrics like CTR and CVR. Paired with competitor insights and a tailored action plan, our post-audit review ensures your campaigns are ready to outperform the competition and maximize ROI!

Strategy & Media Planning

Elevate your PPC game with our dynamic strategy and media planning services! We craft data-driven, results-focused plans tailored to your goals—harnessing audience insights, competitive analysis, and innovative ad strategies to maximize impact across channels. From budget allocation to campaign design, we deliver a roadmap that turns clicks into conversions and drives measurable growth.

Account Set Up & Campaign Creation

Kickstart your success with our expert account setup and campaign creation services! From crafting high-impact campaigns and pinpointing the perfect audience to setting up seamless conversion tracking, we ensure every detail is optimized for measurable results. Launch with confidence, knowing your campaigns are built to perform from day one

Collaborative

I believe in the power of collaboration to create exceptional media strategies. I see myself as an extension of your team by immersing myself in your vision and goals. I work closely with you to develop all aspects of your marketing to make sure that everything not only reflects your brand but exceeds your expectations.

Informed

I believe in staying ahead of the curve by constantly leveling up my knowledge with the latest industry best practices so my clients always get cutting-edge strategies that deliver results.

Transparent

I believe above all else in being fully transparent with my clients. If I can’t reasonably get the results you’re looking for, I’ll let you know and keep you updated as to why not. Communication and honesty are extremely important to me and my top priority in the partnership. You’ll never hear me giving promises I can’t deliver on or hiding mistakes in the account.

My Approach

My Why

Passion

I'm obsessed with turning clicks into conversions. Helping businesses grow through smart, strategic paid search isn’t just my job—it’s my passion! This is what I love doing.

After 8 incredible years in the PPC industry working with powerhouse brands like Estée Lauder, Pier 1, and Microsoft, I’m now bringing my expertise directly to brands ready to grow through Google Ads. I have worked in advertising agencies and in-house, I’ve found that I prefer going straight to the source and helping clients directly to sky rocket their account performance. From crafting winning strategies, creating high-performing campaigns, and driving continuous optimizations, I specialize in turning clicks into measurable growth and helping businesses thrive in a competitive digital landscape.

My Background

  • Over 50 Clients Served

    With $10+ Million Ad Spend Managed Throughout

  • 8+ Years of Experience

    Across Google Ads, Microsoft Ads,

    YouTube & LinkedIn Ad

What Clients are Saying

“I have worked with Alex since 2019 where she was an instrumental part of the success of our paid search program at Pier 1. In 2020 I started a new position at SITKA Gear and we needed help re-vamping, restructuring, and managing our entire paid search (shopping, YouTube) account. Her detail-oriented nature and ability to learn any account quickly allowed her to hop in and successfully complete the job.

Alex is well versed in her trade, organized, and very efficient. She can tackle any size account, big or small, with the same professional and skilled manner. She is very up to date on current trends within the industry and is proficient in testing initiatives. Alex understands the business side of things and how it correlates to performance marketing and is an incredible asset to any company!”

Digital Marketing DTC Director, Sitka Gear

"Working with Alex has been an absolute pleasure! Her exceptional thoroughness, meticulous attention to detail, and clear, proactive communication make it easy for us to make informed and strategic decisions with confidence. Her deep expertise in advertising shines through in her insightful analysis and innovative optimizations. When faced with something new, Alex consistently goes above and beyond—researching independently and asking the right questions to ensure clarity and success. Alex is an invaluable asset to our team, and we’re so fortunate to have her!"

Head of Digital Advertising, Virginia Advertising Agency

Get in Touch!

Schedule a free 1:1 introductory session with me to discuss your Google Ads & PPC needs.

FAQ

  • First things first, don't be nervous. We'll start with a free consultation to determine your PPC needs (and if we'll make great collaborators).

  • Pricing is based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we begin).

  • I don’t believe in long contract obligations. We can work on a one-off project or on a recurring basis, whatever is best for your business needs!